Working Paper #1: From Big Data to Experience to Insight: the affordance of virtual reality for built environment big data.

Building on the work in VR on presence and the integration of the theory of affordance from psychology, there is much potential to extend beyond the two dimensional paradigms of visual analytics towards an ‘experiential’ mode of visualization. Complimenting visual analytics, we propose VR provides an environment in which big data can be experienced from multiple perspectives, flows and scales to provide an alternate paradigm for developing insight on patterns, connections and anomalies. Unlike traditional visualisation methods, data represented in VR environment is not only about transforming information into visual cues; moreover, it is about transforming information into spaces and intuitive experiences. Taking the concepts of presence and affordance into account, we pose the question: what is the affordance of VR technology for big data visual analytics?

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